Nordic Ways is pleased to announce the introduction of Stoneham as the official apparel sponsor of the 2013 Genghis Khan MTB Adventure and Grassland Marathon. The young Swedish brand is rapidly gaining fame and status in the world of outdoor sports, and the Genghis Khan Festival is therefore a great match.
Stoneham was born at the end of 2009 when two Swedish Olympians from the National Team discussed their frustration about the lack of innovative skiing wear. It did not take long before the idea of establishing Stoneham took shape.Two years later, the brand has launched its first major marketing campaign.
The Stoneham collection is not limited to skiing outfits and also features top-notch running and cycling wear to develop a true outdoor sports brand. The focus is not exclusively on high-quality technical wear, but also on “pre-” and “post-” sports activity, in other words on “lifestyle”. The running gear is available as of January 2013 and the cyclists only need to wait a little longer before they can go Stoneham. Have a look on the great Stoneham website for more information. Specific Stoneham products will also be featured here during the build-up to the 2013 Genghis Khan Festival!