As the development of the Genghis Khan Festival continues, Nordic Ways has been seeking more in-depth cooperation with industry partners, such as 51bike, which is a very active bicycle site in China. We are very pleased to be able to reach a deeper cooperation with them.
We are happy to announce our latest promotional partnership with another stellar MTB race in Asia, namely the Cordillera Challenge. This is the biggest one-day endurance MTB race in the Philippines, typically organised in May of each year.
With the 10th anniversary of the Genghis Khan Festival, we are glad to announce that Lambda has reached a deep cooperation with us, not only to be our official MTB jersey sponsor, but also the Grassland Marathon shirt sponsor. That means all the riders will get a special commemorative jersey from Lambda, and runners can get a running T-shirt, KOG participants get both!
Heyrobics is back! Good news for people living in Beijing, this spring you can once again prepare yourself for the Grassland Marathon in an excellent and fun way with the team from Heyrobics. Offering training sessions on various hotspots in the city, the workouts are even more accessible than ever!
We are delighted to announce our latest sponsor of this year's anniversary edition of the Genghis Khan Festival. Naqi Skin Care Innovators is a renowned Belgian brand, with Chinese bases in Shanghai and Guangzhou, producing quality care products for athletes looking for that final boost.
It is the first decade anniversary of the Genghis Khans Festival this summer, reason enough for a short interview with Wang Lidong, who has taken part in every single edition of the event, and who also became the King of The Grasslands in 2013 and 2014. Coming from China's most northern province Heilongjiang, Wang Lidong is sure to celebrate with us in July!
Nordic Ways is very happy to announce that the 2016 Genghis Khan Grassland Marathon have reached an agreement with Joyrun, which is the most popular running APP in 2015 in China. That means all the runner who can’t go to the Xiwuqi to enjoy the marathon on the grassland can also finish the marathon through Joyrun APP, then get a very fancy on-line GKM medal for a memory.
Nordic Ways is very pleased to announce that we have reached a partnership with Iranshao again. Iranshao is therefore the photo service provider of Genghis Khan Festival 2016. Founded in 2013, it is a very active sports website and leading online medium in China. The founder and his team are all renowned trail runners in China.
We are now offering all registrants of the 2016 Genghis Khan Festival the option to book hotel accommodation and other services via our online registration form by Active. Just log in again, to choose your options.
In only three years, the combiné of mountainbiking and running in an attempt to grab the crown of King or Queen of the Grasslands, has become a popular endurance challenge during the Genghis Khan Festival that attracts athletes by itself. Whereas the undisputed difficulty of the competition saw a DNF rate of well over 50% in the first years, 94 out of 138 completed the feat last year.
Nordic Ways is pleased to announce that the Beijing ISPO trade fair has partnered the Genghis Khan Grassland Marathon this year. Everybody is therefore highly welcome to visit our Genghis Khan Festival booth at the exhibition in Beijing National Convention Center from 24 to 27 February.
At the Genghis Khan Festival we are always happy to support and highlight a great and relevant cause, and in 2016 it is again Operation Smile that acts as our official charity partner. All participants are highly encouraged to donate to or raise funds for Operation Smile, which helps less privileged children with cleft conditions.